6 Months. +210% Organic Traffic. $12K/Month Ad Spend Eliminated.
A SaaS company paying for all their traffic through Google Ads — with zero organic presence despite having a 4-year-old domain. We built a topical authority system from scratch.
+210%
Organic traffic growth
+42%
Trial signups from organic
$12K/mo
Paid spend eliminated by organic
Problem
Four years old. Zero organic presence.
The domain had been live for 4 years with sporadic blog posts and no SEO strategy. Google Ads was funding 100% of acquisition. The site had technical crawl issues, no content architecture, and was competing against established SaaS players in a crowded keyword space.
- ⚠Domain Authority 8 — no link equity despite 4 years of operation
- ⚠Crawl budget waste — 60% of indexed pages were low-value
- ⚠No topic clusters — random blog posts with no internal linking
- ⚠Competing for head terms instead of long-tail intent keywords
What They Received
SEO Growth System
SaaS SEO requires a different approach than local business SEO — topical authority, product-led content, and international keyword architecture.
- Technical SEO audit and remediation
- Crawl budget optimisation
- Topic cluster mapping (8 clusters)
- Content brief production (24 articles)
- Internal linking architecture
- International hreflang setup (EN + TR)
How We Solved It
Foundation first. Then authority.
Technical Cleanup
Resolved 847 crawl errors, removed 120 low-value indexed pages, fixed duplicate content from parameter URLs, and implemented proper canonical tags.
Cluster Architecture
Mapped 8 topic clusters aligned to product use cases and buyer intent stages. Each cluster: 1 pillar page + 3-4 supporting articles + proper internal linking.
Content Execution
Produced 24 SEO-optimised articles over 6 months — each targeting specific long-tail intent queries that the SaaS market searches but competitors had missed.
International Setup
Implemented hreflang for EN and TR markets. Separate keyword research per market — not translated content, but market-specific targeting.
Resolved 847 crawl errors, removed 120 low-value pages, mapped 8 topic clusters, produced 24 SEO-optimised articles.
Results
Organic as primary acquisition channel.
+210%
Organic traffic growth
+42%
Trial signups from organic
$12K/mo
Paid spend eliminated by organic
“By month 6, organic was generating more qualified trial signups than paid. The compounding effect of SEO was visible from month 3.”
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