45 Days. +145% ROAS. 3.2× Sales Volume.
A fashion e-commerce brand with declining ad performance, high cart abandonment, and campaigns that couldn't scale without ROAS collapsing. We restructured the full paid acquisition system.
+145%
ROAS improvement
-28%
Cart abandonment rate
3.2×
Sales volume increase
Problem
Scaling budget didn't scale results.
Every time the brand increased ad spend, ROAS dropped. Cart abandonment was high but unmeasured. Campaigns were structured for volume, not efficiency — and the checkout funnel had friction points that were losing customers after the click.
- ⚠ROAS declining as budget increased — structural inefficiency
- ⚠No product feed optimisation — Shopping campaigns showing wrong products
- ⚠Cart abandonment above 75% — conversion funnel broken
- ⚠No dynamic retargeting for product viewers and cart abandoners
What They Received
E-Commerce Growth System
The problem was structural — not a bidding or budget issue. Full-funnel restructure was required.
- Google Shopping feed audit and optimisation
- Campaign architecture restructure
- Meta dynamic product ad setup
- Cart abandonment retargeting sequences
- Checkout funnel CRO analysis and fixes
How We Solved It
Fix the funnel before scaling the spend.
Feed Audit
Product feed had 340 errors — missing attributes, wrong categories, and images that didn't meet spec. Fixed before running a single campaign.
Campaign Restructure
Separated brand vs non-brand. Product type segmentation for Shopping. Proper bidding strategy per product margin tier.
Dynamic Retargeting
Meta dynamic ads for product viewers, add-to-cart, and checkout abandoners — three separate sequences with different creative and urgency levels.
Checkout CRO
Identified 3 friction points in the checkout flow causing abandonment. Simplified form fields, added trust badges at payment step, fixed mobile layout issues.
Product feed had 340 errors. Fixed before running a single campaign. Simplified checkout, added trust badges, fixed mobile layout.
Results
Scalable, efficient performance.
+145%
ROAS improvement
-28%
Cart abandonment rate
3.2×
Sales volume increase
“The ROAS improvement wasn't from spending more — it was from spending smarter. The structure was wrong from the start.”
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Stratejik Rota
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Verimli Yatırım
Bütçenizi en yüksek geri dönüşle (ROI) yönetme planı.
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Premium Dijital
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