90 Days. +64% International Patients. 5.8× ROAS.
A health tourism clinic running broad, unstructured Google Ads with no conversion tracking and a website that couldn't convert international visitors. We rebuilt the entire acquisition system.
+64%
International patient volume
-42%
Cost per lead
5.8×
Return on ad spend
Problem
Budget was being spent. Patients weren't coming.
The clinic had been running Google Ads for 8 months with no conversion tracking, broad match keywords targeting unqualified traffic, and a website that had no trust signals for international patients. Cost per lead was unknown. ROAS was unmeasurable.
- ⚠No conversion tracking — zero visibility on what was working
- ⚠Single Turkish landing page for international traffic
- ⚠Broad match keywords attracting irrelevant searches
- ⚠No retargeting — warm audiences abandoned without follow-up
What They Received
Full Acquisition System
The clinic needed more than campaign optimisation — the entire acquisition infrastructure needed rebuilding from the foundation.
- Google Ads account restructure
- CAPI + GA4 implementation
- EN + AR landing pages
- WhatsApp Click-to-Chat integration
- Retargeting campaign setup
How We Solved It
Rebuilt from the ground up.
Tracking First
Implemented CAPI and verified GA4 conversion events before touching a single campaign setting. You can't optimise what you can't measure.
Campaign Restructure
Replaced broad match with exact and phrase match keyword architecture. Separate campaigns by market (Turkey, Germany, UAE) with separate budgets and bidding.
Multilingual Landing Pages
Built dedicated EN and AR landing pages with trust architecture built for international patients — doctor credentials, before/after, pricing transparency, WhatsApp CTA.
Full-Funnel System
Added retargeting campaigns for website visitors and video viewers. Click-to-WhatsApp layer for high-intent audiences who didn't convert on first visit.
Implemented CAPI + GA4 before touching campaigns. Built EN + AR landing pages with trust architecture for international patients.
Results
Results in 90 days.
+64%
International patient volume
-42%
Cost per lead
5.8×
Return on ad spend
“The first month felt slow — that's normal when you're building the right foundation. By month three, the system was compounding.”
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Stratejik Rota
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